The Lighthouse Academy is a beacon of knowledge and learning as you chart your course through market research. Whether you’re a seasoned researcher or setting out early in your career, our courses and resources are invaluable guides when planning, designing, and launching world-class surveys.

See Our New Courses

Platform onboarding
Platform onboarding
This collection of courses will guide you through the ins-and-outs of market research best practices and aytm's survey-building platform. Navigate survey design, targeting your specific audience, distributing a beautiful survey experience, and analyzing your results with precision.
Learning Paths
onboarding
On-demand learning
On-demand learning
Need some light shed on one topic or feature in particular? Pick from a variety of courses and tutorials that specifically focus on strategies and platform features that support best practices from survey creation to survey analysis.
Courses
Features
aytm Certification
aytm Certification
Ready to explore all the core platform and advanced certification courses aytm has to offer? Your path to excellence starts here. Every one of our courses comes with its own assessment and certification badge—so you can focus on one at a time or collect them all.
Click here
Research Tests Certification
Resource hub
Resource hub
We spend a lot of time developing resources to make our jobs as researchers easier, and we want to make these resources available to you! Enjoy access to our growing library of articles, expert pro-tips, and reference guides.
Documents
White papers
Welcome to aytm
Welcome to aytm
aytm is an intech (insights technology) company; we’re an automation platform, an agile innovator, a strategic research consultant, a self-serve insights buffet, a global community, and so much more.
Sales Platform Product Marketing materials
Behavior frequency reporting
Behavior frequency reporting
The benefits of understanding the intention-behavior gap.
FREE
White papers
Concept Portal
Concept Portal
Learn how Concept Portal can help you customize your core concept evaluation criteria and compare stats for concepts of different surveys.
FREE
What every marketer should know
What every marketer should know
Discussion about the role of market research in driving marketing campaigns. (Recorded February 28, 2023)
FREE
38 min
Webinar Research Marketing
Hidden gems of the aytm platform
Hidden gems of the aytm platform
The aytm platform was built by researchers for researchers. So, there’s a lot going on under the hood. (Recorded on July 27)
FREE
57 min
Webinars
The potential of AI in consumer insights
The potential of AI in consumer insights
Envisioning tomorrow while building today! (Recorded November 2nd 2023)
FREE
61 min
Webinar
February '24
February '24
Fielding health, shelf test customization, and question label updates.
release notes
Agency proposal guide
Agency proposal guide
Back your pitch with evidence-based research.
FREE
Marketing
Advanced maxdiff
Advanced maxdiff
The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once.
FREE
20 min
Research Tests
Procurement made easy
Procurement made easy
We know procurement can take time—there are lots of moving pieces. Our team is standing by to do everything we can to help.
FREE
Resource
TURF methodology overview
TURF methodology overview
The primary objective of a TURF analysis is to identify the set, or combination, of items that appeals to the widest audience. TURF assumes that the item line-up should be developed with the goal of providing at least one item for as many consumers as possible, commonly referred to as maximizing consumer reach.
FREE
White papers TURF Resource
The insights technology guide
The insights technology guide
This guide details everything you’ll need in an insights technology partner from service, support, and learning enablement, all the way to feature/functionality and beyond.
FREE
Marketing
The truth about agile insights
The truth about agile insights
The phrase “agile insights” has gotten a lot of buzz the past few years. With all of that buzz, there’s a lot of misconceptions out there about the concept.
FREE
Marketing
Charting your career
Charting your career
A conversation with a brand-side insights leader responsible for hiring top talent, a seasoned MMR professor helping students land their dream roles, and a supplier-side executive helping top brand researchers deliver actionable insights day in and day out. (Recorded November 29, 2022)
FREE
60 min
Webinar Research
Turn curiosity into your biggest strength
Turn curiosity into your biggest strength
Transform your research with agile insights (Recorded Thursday, Feb. 1st 2024)
FREE
57 min
Webinars Webinar
Curiosity & knowledge go hand in hand
Curiosity & knowledge go hand in hand
How Learning Enablement is Illuminating the Path to Insights: A conversation with aytm's Learning Enablement Team about Solving for the future with the Lighthouse Academy. (Recorded December 6, 2022)
FREE
42 min
Marketer's jumpstart guide to surveys
Marketer's jumpstart guide to surveys
Aimed to help non-market researchers get familiar with the fundamentals of market research, we hope this guide will help those who are newer to the research sphere.
FREE
Marketing
Leveling up your DIY powers
Leveling up your DIY powers
A guidebook for better survey design.
FREE
Marketing
Agile transformation guide
Agile transformation guide
Agile insights. They’re exciting! They’re revolutionary! They’re… wait, what exactly are they? Like, beyond the buzzword, is this really something that deserves your attention?
FREE
Marketing
Managing team expansion
Managing team expansion
Learn how and why to make the change from a standard team account to a sub-team account.
FREE
15 min
Virtual questions Lightning Lesson
Virtual questions Lightning Lesson
Curious how to utilize Virtual Questions in your survey analysis? In this Lightning Lesson, learn how to build and utilize the three types of Virtual Questions in your survey analysis.
FREE
10 min
Results Page
Van Konan price optimization
Van Konan price optimization
Our Van Konan takes the traditional Van Westendorp price model to the next level, allowing add-ons for Max Revenue, Max Sales Frequency, and Max Profit calculations.
FREE
26 min
Research Tests Guide
aytm Platform Certification
aytm Platform Certification
This hands-on certification path teaches you to leverage aytm's powerful tools for fast, actionable insights. You will find three courses and an assessment that will elevate your expertise.
FREE
4 Courses
Certification Survey Editor Sample Engine Survey Authoring Tool Insights & Analysis Dashboard Target Market Page Results Page
MaxDiff Advanced Certification
MaxDiff Advanced Certification
Level-up your MaxDiff expertise with this hands-on certification path. It features both a course and an assessment.
FREE
2 Courses
Certification
Statistics dashboard
Statistics dashboard
This module will walk you through how to analyze your results and navigate the Statistics page.
FREE
40 min
Onboarding Employee Platform Learning the Platform
Targeting
Targeting
This module will walk you through how to determine and set up your target market on our platform.
FREE
30 min
Onboarding Employee Platform Learning the Platform
Mastering MaxDiff
Mastering MaxDiff
Best practice for optimal decision insights (Recorded Thursday, March 21st 2024)
FREE
Survey types
Survey types
This module will take you through the different types of surveys we offer and give you an introduction to aytm.
FREE
20 min
Onboarding Employee Platform Learning the Platform
Question types overview
Question types overview
What is a survey made up of? Questions, of course! But what types of questions will help you find the most useful data for your study? That's where aytm's question types can be really helpful.
FREE
30 min
Question Types Onboarding Platform
Solutions for your research resolutions
Solutions for your research resolutions
Best practices to incorporate into your 2023 initiatives. (Recorded January 31, 2023)
FREE
34 min
Webinars
Ways to level up your survey
Ways to level up your survey
In this course, we'll teach you how to level up your survey, by looking at 11 common mistakes that survey programmers make with a "do this, not that" approach.
FREE
25 min
Basic aytm logic
Basic aytm logic
In aytm surveys, you can use logic to create rules to tell the platform how and when to show questions or answers to respondents. In this course, we'll discuss the basics of aytm Logic, providing you with simple tools to streamline future surveys.
FREE
23 min
TURF analysis for maxdiff
TURF analysis for maxdiff
Want to run a TURF Analysis on your MaxDiff data? Throughout this course, we will explore the capabilities of TURF Analysis specifically for Advanced MaxDiff research tests.
FREE
10 min
How-To Research Tests Platform Learning the Platform
Survey programming
Survey programming
Thoughtful survey programming sets the stage for meeting your research needs, accounting for the respondents' experience, and garnering insights that align with your data analysis plan. Review some practical approaches to programming that can meet these needs.
FREE
20 min
Design Best Practices
New to surveys
New to surveys
Market research can be complicated, but it doesn’t have to be! This onboarding track is for those who are brand new to market research. We'll focus on the fundamentals of preparing research experiments and use that knowledge to build and deploy great surveys.
FREE
12 Courses
New to DIY research
New to DIY research
Perhaps you've been in the market research industry for a while now, but those DIY skills have grown a bit rusty. This onboarding track is for those who already have a handle on the basics of market research and want to brush-up on their DIY competencies.
FREE
12 Courses
The survey editor
The survey editor
Once you've configured your Target Market page, it's time to design your survey. This course will focus on how to program your survey using the tools available on the aytm's Survey Editor page.
FREE
20 min
Onboarding Platform
Target market page
Target market page
The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.
FREE
25 min
Onboarding Platform
Custom quota logic training
Custom quota logic training
Custom Quota Logic allows users to apply quotas and terminations to prequalification questions and the first three standard survey questions.
FREE
50 min
Learning the Platform Logic
Certification Announcement Job Aid
Certification Announcement Job Aid
How to display your aytm core platform certification in a LinkedIn announcement.
Survey editor
Survey editor
This module will walk you through how to build out your survey.
FREE
30 min
Onboarding Employee Platform Learning the Platform
Concept lab Lightning Lesson
Concept lab Lightning Lesson
Concept Lab compares the performance of several concepts across attributes from a single survey directly in the aytm results page. Learn the basics, plus some best practices for setting up your concept test.
FREE
10 min
Research Features Results Page
Open Ended Questions Lightning Lesson
Open Ended Questions Lightning Lesson
When should you use Open Ended questions, and how are they best utilized?
FREE
10 min
Question Types Best practices
Tracker Portal
Tracker Portal
Learn how Tracker Portals can help you display and analyze longitudinal data from tracker surveys.
FREE
Welcome to Insights Portal
Welcome to Insights Portal
Insights Portal is a groundbreaking new way of connecting your survey data—streamlining analysis by allowing you to directly compare data points from different studies all within the aytm platform.
FREE
Xpert Naming & Logo
Xpert Naming & Logo
The survey solution to discovering the best name or logo for your product, offering, or business. This course will equip you with the skills to set up surveys, review effective questions, analyze results, and make informed naming and branding decisions using these powerful tools.
FREE
20 min
Xpert Solutions
Survey questionnaire design
Survey questionnaire design
A successful research project yielding quality survey results starts with a good survey. After seeing our fair share of surveys (both good and bad) over the years, we’ve learned some best practices that we would like to share with you.
FREE
20 min
Design Best Practices
Survey analysis
Survey analysis
Data can be overwhelming, especially if you’re not used to doing your own analysis. It can help to formulate a plan for how you’re going to analyze your data before you start to evaluate your results. Let's take a look at some strategies around survey analysis.
FREE
15 min
Design Best Practices
Survey sample and screening design
Survey sample and screening design
While writing a good survey is critical to a successful research study, it is equally important that your survey reaches the right audience. This course unpacks strategies intended to help you deliver your survey to the right people.
FREE
20 min
Design Best Practices
Translating surveys
Translating surveys
This module will cover the different ways to go about translating a survey on the aytm platform.
FREE
20 min
Platform
Conjoint
Conjoint
Our conjoint experiment uses one of the most sophisticated research methodologies (choice-based conjoint) to determine the most desired combination of options out of all the possible permutations.
FREE
25 min
Research Tests Programs Research
New to aytm
New to aytm
Seasoned researchers, you likely have a firm grip on the strategies and best practices that have marked your success over the years. In this onboarding track, we'll leave the basics behind and focus on using aytm’s advanced research platform.
FREE
8 Courses
Advanced aytm logic
Advanced aytm logic
Learn how to utilize Glue, Exclusive, Sort, Show First/Last, Punch, Arrays, and Scoring logic.
FREE
35 min
Logic
Data quality control questions
Data quality control questions
What are Data Quality Control Questions, and when do you use them?
FREE
Design Best Practices
aytm Logic Track
aytm Logic Track
aytm Logic is a syntax that can be used to power up your surveys. This learning path will take you from the basics of aytm Logic through to advanced concepts including arrays, scoring, and custom quota logic.
FREE
4 Courses
Logic
Matrix question types
Matrix question types
Learn how to program Sliders, Progressive Matrix, Star/Smiley, and Distribute questions.
FREE
12 min
Question Types
Specialty question types
Specialty question types
Learn how to program Polarity, Side-by-side, Heatmap, Rapid Association, and Impression Dial questions.
FREE
23 min
Question Types
Open-ended questions
Open-ended questions
Collect qualitative responses with the open-ended (OE) question type to gather your respondents’ top-of-mind, unaided feedback, and analyze results.
FREE
9 min
Question Types
Shelf test
Shelf test
With aytm’s agile Shelf Test, brands will have real-time automated insights into the impact of shelf placement and packaging concepts, and a thorough understanding of the shopping journey.
FREE
26 min
Shelf Test Onboarding Research Tests Platform Resource
Qualitative questions
Qualitative questions
Learn how to program Open-ended, Forms, Image Response, and Video Response questions.
FREE
13 min
Question Types
Regular question types
Regular question types
Learn how to program radio button, checkbox, combobox, and reorder questions in aytm's survey platform.
FREE
9 min
Question Types
Context question types
Context question types
Learn how to program instruction text, image, and video questions in aytm's survey platform.
FREE
8 min
Question Types
Fielding Health Lightning Lesson
Fielding Health Lightning Lesson
Fielding Health allows you to monitor actual vs. expected IR for surveys in field, directly from your dashboard.
FREE
Company Tools
Team dashboards
Team dashboards
Dashboards provide you point-of-use access to easily organize and navigate your drafted surveys, surveys in progress, survey results, and Team surveys all in one place.
FREE
Onboarding Platform
Platform crash course
Platform crash course
Looking for a quick awareness-level demonstration of aytm's platform? Well you are in luck! In this platform crash course, we will review the foundational elements of aytm's survey technology in order to serve your research needs.
FREE
40 min
Onboarding Platform
Topography
Topography
Topography is a turnkey solution created to explore a number of entities, such as brands, that can be rated on a list of attributes.
Coming soon!
19 min
Programs Research
A deep dive into concept lab
A deep dive into concept lab
How Concept Lab can can be leveraged to spend less time analyzing data, and more time delivering results customized for you and your stakeholders. (Recorded on March 30, 2023)
FREE
35 min
Webinar
Unpacking frequency reporting
Unpacking frequency reporting
In research, the difference between what someone intends to do and what someone actually does can have a massive impact on the accuracy of your findings. (Recorded August 22, 2023)
FREE
60 min
Webinar
Innovation for the agile researcher
Innovation for the agile researcher
A snapshot of exciting recent releases on the aytm platform. (Recorded June 27, 2023)
FREE
42 min
Survey fielding best practices
Survey fielding best practices
Playing the field. A deep dive into survey fielding best practices (Recorded Thursday, Nov. 30th 2023)
FREE
50 min
Webinar
Don't let survey staging scare you
Don't let survey staging scare you
How to avoid your research nightmares. No one wants their next research project to become a cautionary tale of missed deadlines, unreliable results, or great insights that will gather dust in a basement and never get used to further business goals. (Recorded October 25, 2022)
FREE
34 min
Webinar Design How-To Design Best Practices
Insights on sustainability
Insights on sustainability
Learning session featuring insights from leaders at Sonoco and aytm. (Recorded on May 30, 2023)
FREE
60 min
Webinars
Siloed survey data meets its match
Siloed survey data meets its match
Build bridges between your surveys. Debuting the new solution for streamlined cross-survey analysis: Insights Portal (Recorded September 28th 2023)
FREE
26 min
Webinar
Deeper insights through sample engine updates
Deeper insights through sample engine updates
In a rapidly changing world, precision matters more than ever. That's why we've revamped our Sample Engine to make it even more exceptional (Recorded October 19, 2023)
FREE
15 min
Xpert: Implicit influence test
Xpert: Implicit influence test
The solution strives to answer this question using two fundamental attitudes that are inherently related to purchase intent: an explicit attitude of if the product is appealing, and an implicit approach motivation triggered by reviewing product materials.
FREE
30 min
Research Xpert Solutions
Xpert ad solutions
Xpert ad solutions
Build surveys with comprehensive ad tests, using a flexible template that includes survey logic, and automated, actionable insights.
FREE
34 min
Answers Xpert Solutions
September '23
September '23
New Matrix Question Instruction Text and Storytelling notes character limit
July '23
July '23
Improvements to exporting your data and group logic capabilities
release notes
August '23
August '23
New Shelf Test metrics
release notes
October '23
October '23
Insights Portal, sample engine upgrades, and conjoint updates.
release notes
November '23
November '23
Progressive Matrix exclusive Logic, text formatting in draft surveys
release notes
Advanced survey analysis
Advanced survey analysis
Go beyond basic analysis with advanced tools like Crosstab Analysis, Virtual Questions, Data Weighting, and more!
FREE
35 min
Onboarding Research Tests Research Insights & Analysis Dashboard Results Page
Group logic and smart loops
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Platform Learning the Platform
Results page
Results page
This module will walk you through how to analyze your results and navigate the Results page.
FREE
40 min
Platform
MaxDiff Advanced Certification
MaxDiff Advanced Certification
Take your MaxDiff skills to the next level. Understand MaxDiff in context, discover the best use cases, learn how to build your own, practice interpreting results and more.
FREE
40 min
Certification no-search
MaxDiff Advanced Certification assessment
MaxDiff Advanced Certification assessment
Join a growing community of insights seekers and earn your certification. Prove your MaxDiff mastery with this assessment and show off how you leverage aytm's MaxDiff research test.
FREE
30 min
Assessment Certification no-search
Sample engine
Sample engine
Learn how to access high-quality, targeted respondents in minutes. Discover how our predictive engine gives you transparency and the precision to find the right participants for your needs.
FREE
1 hr 0 min
Certification no-search
Survey authoring tool
Survey authoring tool
Understand how to craft simple to complex surveys with our intuitive drag and drop builder. Learn to design with confidence through best practices for question types, logic, and advanced automation.
FREE
2 hr 0 min
Certification no-search
Insights & analysis dashboard
Insights & analysis dashboard
Discover how to explore your results, validate decisions, and uncover key discoveries through your dashboard. Learn to transform your data into dynamic insights so you can take action with certainty.
FREE
1 hr 45 min
Certification no-search
Core certification assessment
Core certification assessment
Join a growing community of insights seekers and earn your certification. Prove your platform mastery with this assessment and show off how you leverage aytm's key tools and features.
FREE
1 hr 30 min
Certification no-search
Advanced survey analysis
Advanced survey analysis
Go beyond basic analysis with advanced tools like Crosstab Analysis, Virtual Questions, Data Weighting, and more!
FREE
35 min
Onboarding Research Tests Research Insights & Analysis Dashboard Results Page
Target market page
Target market page
The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.
FREE
25 min
Onboarding Platform
Survey questionnaire design
Survey questionnaire design
A successful research project yielding quality survey results starts with a good survey. After seeing our fair share of surveys (both good and bad) over the years, we’ve learned some best practices that we would like to share with you.
FREE
20 min
Design Best Practices
Survey sample and screening design
Survey sample and screening design
While writing a good survey is critical to a successful research study, it is equally important that your survey reaches the right audience. This course unpacks strategies intended to help you deliver your survey to the right people.
FREE
20 min
Design Best Practices
Question types overview
Question types overview
What is a survey made up of? Questions, of course! But what types of questions will help you find the most useful data for your study? That's where aytm's question types can be really helpful.
FREE
30 min
Question Types Onboarding Platform
Survey analysis
Survey analysis
Data can be overwhelming, especially if you’re not used to doing your own analysis. It can help to formulate a plan for how you’re going to analyze your data before you start to evaluate your results. Let's take a look at some strategies around survey analysis.
FREE
15 min
Design Best Practices
Survey programming
Survey programming
Thoughtful survey programming sets the stage for meeting your research needs, accounting for the respondents' experience, and garnering insights that align with your data analysis plan. Review some practical approaches to programming that can meet these needs.
FREE
20 min
Design Best Practices
Group logic and smart loops
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Platform Learning the Platform
Results page
Results page
This module will walk you through how to analyze your results and navigate the Results page.
FREE
40 min
Platform
Advanced aytm logic
Advanced aytm logic
Learn how to utilize Glue, Exclusive, Sort, Show First/Last, Punch, Arrays, and Scoring logic.
FREE
35 min
Logic
Basic aytm logic
Basic aytm logic
In aytm surveys, you can use logic to create rules to tell the platform how and when to show questions or answers to respondents. In this course, we'll discuss the basics of aytm Logic, providing you with simple tools to streamline future surveys.
FREE
23 min
The survey editor
The survey editor
Once you've configured your Target Market page, it's time to design your survey. This course will focus on how to program your survey using the tools available on the aytm's Survey Editor page.
FREE
20 min
Onboarding Platform
Custom quota logic training
Custom quota logic training
Custom Quota Logic allows users to apply quotas and terminations to prequalification questions and the first three standard survey questions.
FREE
50 min
Learning the Platform Logic
Advanced aytm logic
Advanced aytm logic
Learn how to utilize Glue, Exclusive, Sort, Show First/Last, Punch, Arrays, and Scoring logic.
FREE
35 min
Logic
Basic aytm logic
Basic aytm logic
In aytm surveys, you can use logic to create rules to tell the platform how and when to show questions or answers to respondents. In this course, we'll discuss the basics of aytm Logic, providing you with simple tools to streamline future surveys.
FREE
23 min
Group logic and smart loops
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Platform Learning the Platform
Advanced survey analysis
Advanced survey analysis
Go beyond basic analysis with advanced tools like Crosstab Analysis, Virtual Questions, Data Weighting, and more!
FREE
35 min
Onboarding Research Tests Research Insights & Analysis Dashboard Results Page
Target market page
Target market page
The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.
FREE
25 min
Onboarding Platform
Question types overview
Question types overview
What is a survey made up of? Questions, of course! But what types of questions will help you find the most useful data for your study? That's where aytm's question types can be really helpful.
FREE
30 min
Question Types Onboarding Platform
Group logic and smart loops
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Platform Learning the Platform
Survey analysis
Survey analysis
Data can be overwhelming, especially if you’re not used to doing your own analysis. It can help to formulate a plan for how you’re going to analyze your data before you start to evaluate your results. Let's take a look at some strategies around survey analysis.
FREE
15 min
Design Best Practices
Survey programming
Survey programming
Thoughtful survey programming sets the stage for meeting your research needs, accounting for the respondents' experience, and garnering insights that align with your data analysis plan. Review some practical approaches to programming that can meet these needs.
FREE
20 min
Design Best Practices
Survey questionnaire design
Survey questionnaire design
A successful research project yielding quality survey results starts with a good survey. After seeing our fair share of surveys (both good and bad) over the years, we’ve learned some best practices that we would like to share with you.
FREE
20 min
Design Best Practices
Results page
Results page
This module will walk you through how to analyze your results and navigate the Results page.
FREE
40 min
Platform
Survey sample and screening design
Survey sample and screening design
While writing a good survey is critical to a successful research study, it is equally important that your survey reaches the right audience. This course unpacks strategies intended to help you deliver your survey to the right people.
FREE
20 min
Design Best Practices
Advanced aytm logic
Advanced aytm logic
Learn how to utilize Glue, Exclusive, Sort, Show First/Last, Punch, Arrays, and Scoring logic.
FREE
35 min
Logic
The survey editor
The survey editor
Once you've configured your Target Market page, it's time to design your survey. This course will focus on how to program your survey using the tools available on the aytm's Survey Editor page.
FREE
20 min
Onboarding Platform
Basic aytm logic
Basic aytm logic
In aytm surveys, you can use logic to create rules to tell the platform how and when to show questions or answers to respondents. In this course, we'll discuss the basics of aytm Logic, providing you with simple tools to streamline future surveys.
FREE
23 min
Basic aytm logic
Basic aytm logic
In aytm surveys, you can use logic to create rules to tell the platform how and when to show questions or answers to respondents. In this course, we'll discuss the basics of aytm Logic, providing you with simple tools to streamline future surveys.
FREE
23 min
Advanced survey analysis
Advanced survey analysis
Go beyond basic analysis with advanced tools like Crosstab Analysis, Virtual Questions, Data Weighting, and more!
FREE
35 min
Onboarding Research Tests Research Insights & Analysis Dashboard Results Page
Target market page
Target market page
The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.
FREE
25 min
Onboarding Platform
Group logic and smart loops
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Platform Learning the Platform
Question types overview
Question types overview
What is a survey made up of? Questions, of course! But what types of questions will help you find the most useful data for your study? That's where aytm's question types can be really helpful.
FREE
30 min
Question Types Onboarding Platform
Results page
Results page
This module will walk you through how to analyze your results and navigate the Results page.
FREE
40 min
Platform
Advanced aytm logic
Advanced aytm logic
Learn how to utilize Glue, Exclusive, Sort, Show First/Last, Punch, Arrays, and Scoring logic.
FREE
35 min
Logic
The survey editor
The survey editor
Once you've configured your Target Market page, it's time to design your survey. This course will focus on how to program your survey using the tools available on the aytm's Survey Editor page.
FREE
20 min
Onboarding Platform
MaxDiff Advanced Certification
MaxDiff Advanced Certification
Take your MaxDiff skills to the next level. Understand MaxDiff in context, discover the best use cases, learn how to build your own, practice interpreting results and more.
FREE
40 min
Certification no-search
MaxDiff Advanced Certification assessment
MaxDiff Advanced Certification assessment
Join a growing community of insights seekers and earn your certification. Prove your MaxDiff mastery with this assessment and show off how you leverage aytm's MaxDiff research test.
FREE
30 min
Assessment Certification no-search
Sample engine
Sample engine
Learn how to access high-quality, targeted respondents in minutes. Discover how our predictive engine gives you transparency and the precision to find the right participants for your needs.
FREE
1 hr 0 min
Certification no-search
Survey authoring tool
Survey authoring tool
Understand how to craft simple to complex surveys with our intuitive drag and drop builder. Learn to design with confidence through best practices for question types, logic, and advanced automation.
FREE
2 hr 0 min
Certification no-search
Insights & analysis dashboard
Insights & analysis dashboard
Discover how to explore your results, validate decisions, and uncover key discoveries through your dashboard. Learn to transform your data into dynamic insights so you can take action with certainty.
FREE
1 hr 45 min
Certification no-search
Core certification assessment
Core certification assessment
Join a growing community of insights seekers and earn your certification. Prove your platform mastery with this assessment and show off how you leverage aytm's key tools and features.
FREE
1 hr 30 min
Certification no-search
Advanced survey analysis
Advanced survey analysis
Go beyond basic analysis with advanced tools like Crosstab Analysis, Virtual Questions, Data Weighting, and more!
FREE
35 min
Onboarding Research Tests Research Insights & Analysis Dashboard Results Page
Group logic and smart loops
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Platform Learning the Platform
Results page
Results page
This module will walk you through how to analyze your results and navigate the Results page.
FREE
40 min
Platform
MaxDiff Advanced Certification
MaxDiff Advanced Certification
Take your MaxDiff skills to the next level. Understand MaxDiff in context, discover the best use cases, learn how to build your own, practice interpreting results and more.
FREE
40 min
Certification no-search
MaxDiff Advanced Certification assessment
MaxDiff Advanced Certification assessment
Join a growing community of insights seekers and earn your certification. Prove your MaxDiff mastery with this assessment and show off how you leverage aytm's MaxDiff research test.
FREE
30 min
Assessment Certification no-search
Sample engine
Sample engine
Learn how to access high-quality, targeted respondents in minutes. Discover how our predictive engine gives you transparency and the precision to find the right participants for your needs.
FREE
1 hr 0 min
Certification no-search
Survey authoring tool
Survey authoring tool
Understand how to craft simple to complex surveys with our intuitive drag and drop builder. Learn to design with confidence through best practices for question types, logic, and advanced automation.
FREE
2 hr 0 min
Certification no-search
Insights & analysis dashboard
Insights & analysis dashboard
Discover how to explore your results, validate decisions, and uncover key discoveries through your dashboard. Learn to transform your data into dynamic insights so you can take action with certainty.
FREE
1 hr 45 min
Certification no-search
Core certification assessment
Core certification assessment
Join a growing community of insights seekers and earn your certification. Prove your platform mastery with this assessment and show off how you leverage aytm's key tools and features.
FREE
1 hr 30 min
Certification no-search