Advanced maxdiff

The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once. It takes a list of your items to be compared, and shows them in a balanced order to each respondent 3, 4, or 5 at a time.

Throughout this course, we will go into detail about how and when to use the Advanced MaxDiff. By the end of this course you will be able to: 

• Define MaxDiff
• Differentiate when and why to use MaxDiff
• Contrast Aggregate and HB modes of MaxDiff tests
• Program a MaxDiff test
• Analyze the MaxDiff & TURF analysis results