Asking sensitive demographic questions
When conducting cross-cultural research, asking sensitive demographic questions requires care.
Our research offers insights into the best practices for asking sensitive demographic questions in cross-cultural settings. In this 5-minute quantitative research study, we asked 500 respondents from each country (US, France, Germany) various questions to assess consumer comfort and the best method of asking sensitive trait questions such as gender, sexual orientation, ethnicity/country of origin, disabilities experience, and religious affiliation.