- Getting Started
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Introduction to Competitive Topography
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Competitive Topography Overview 19 min
- Conclusion/Overview
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Research Tests Quiz
Topography
Topography is a turnkey solution created to explore a number of entities, such as brands, that can be rated on a list of attributes.
The Topography Research Test is a turnkey solution created to explore a number of entities, such as brands, that can be rated on a list of attributes. This methodology will give you an important understanding of consumers' perceptions of each brand, perceived similarities between them, each brand's most differentiating attributes, and a visual comparison of ratings among the restaurants in aggregate (as well as individually) by each attribute.