Conjoint

Our Conjoint experiment uses one of the most robust and sophisticated research methodologies (choice-based conjoint) to determine the most desired combination of features for your future product, service, or package out of the tens of thousands of possible permutations. You can also use it to optimize your offering for prominent clusters of your target audience.

By the end of this course you will be able to: 

• Determine when to use a Conjoint
• Contrast Express and Segmented modes of Conjoint tests
• Program a Conjoint test
• Analyze the Conjoint results