Deeper insights through sample engine updates

Deeper insights through sample engine updates

In a rapidly changing world, precision matters more than ever. That's why we've revamped our Sample Engine to make it even more exceptional (Recorded October 19, 2023)

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About this course

In a changing world, research demands precision, and aytm's Sample Engine has undergone a transformation to deliver just that. 

This update builds upon an already strong foundation, enhancing your research capabilities in three key ways:

  • Laser-focused audience targeting: The revamped sample engine traits empower you to pinpoint your audience like never before. We've refined the traits to align with local preferences, ensuring that your surveys resonate with respondents on a deeper level. Whether it's gender choices or income brackets, you can now pinpoint your targeting with ease.
  • Specific audience building: The update related to "House Tags" takes audience profiling to new heights for U.S. targeting. Add "and/or" logic to create highly specific groups, giving you unparalleled control over your research parameters.
  • Inclusivity and diversity: We embrace inclusivity with the addition of a Non-Binary gender option for the United States, United Kingdom, and Canada. We recognize the diversity of individuals and empower you to gather data that authentically represents your audience.

About this course

In a changing world, research demands precision, and aytm's Sample Engine has undergone a transformation to deliver just that. 

This update builds upon an already strong foundation, enhancing your research capabilities in three key ways:

  • Laser-focused audience targeting: The revamped sample engine traits empower you to pinpoint your audience like never before. We've refined the traits to align with local preferences, ensuring that your surveys resonate with respondents on a deeper level. Whether it's gender choices or income brackets, you can now pinpoint your targeting with ease.
  • Specific audience building: The update related to "House Tags" takes audience profiling to new heights for U.S. targeting. Add "and/or" logic to create highly specific groups, giving you unparalleled control over your research parameters.
  • Inclusivity and diversity: We embrace inclusivity with the addition of a Non-Binary gender option for the United States, United Kingdom, and Canada. We recognize the diversity of individuals and empower you to gather data that authentically represents your audience.