Mastering MaxDiff

MaxDiff is a powerful tool, enabling researchers to measure consumer preference and importance through item Comparisons. Join us as we dive into best practices for designing MaxDiff studies, extracting meaningful data, and interpreting results to drive strategic decision-making.

Key takeaways:

• Explore what types of research scenarios MaxDiff is most beneficial for
• Compare MaxDiff to other preference measurement techniques
• Uncover best practices for implementing MaxDiff in research studies
• Understand the importance of teaching MaxDiff to research students before they enter the field

Meet the experts:

• Moderator: Eliza Jacobs, Sr. Learning Enablement Manager, aytm 
• Speaker: Brianna Boyer, Sr. Director, Solution Strategy, aytm