MaxDiff Advanced Certification

Welcome to aytm Advanced Certification. 

You have selected the MaxDiff certification course. This certification is right for you if you're already comfortable with the basics of this research test and are looking to become a pro. This module will provide you the opportunity to learn more about the philosophies behind MaxDiff research tests and how to make the most of them on the aytm platform. 

This module will be followed by a partnering assessment to earn your aytm MaxDiff badge. 

Goals:

• Describe how a MaxDiff research test functions. 
• Determine when to use a MaxDiff research test. 
• Identify research needs that can be appropriately addressed by a MaxDiff research test.
• Demonstrate how to set up a MaxDiff on aytm's platform.
• Describe the difference between aggregate and HB modes of the MaxDiff research test.
• Demonstrate how to interpret the results from a MaxDiff research test.