New to surveys
Market research can be complicated, but it doesn’t have to be! This onboarding track is for those who are brand new to market research. We'll focus on the fundamentals of preparing research experiments and use that knowledge to build and deploy great surveys.
Click the Enroll button above to complete this onboarding track in the suggested order, or pick and choose from the topics below by clicking individual course options.
Survey questionnaire design
A successful research project yielding quality survey results starts with a good survey. After seeing our fair share of surveys (both good and bad) over the years, we’ve learned some best practices that we would like to share with you.
FREE
20 min
Survey sample and screening design
While writing a good survey is critical to a successful research study, it is equally important that your survey reaches the right audience. This course unpacks strategies intended to help you deliver your survey to the right people.
FREE
20 min
Target market page
The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.
FREE
25 min
The survey editor
Once you've configured your Target Market page, it's time to design your survey. This course will focus on how to program your survey using the tools available on the aytm's Survey Editor page.
FREE
20 min
Survey programming
Thoughtful survey programming sets the stage for meeting your research needs, accounting for the respondents' experience, and garnering insights that align with your data analysis plan. Review some practical approaches to programming that can meet these needs.
FREE
20 min
Question types overview
What is a survey made up of? Questions, of course! But what types of questions will help you find the most useful data for your study? That's where aytm's question types can be really helpful.
FREE
30 min
Basic aytm logic
In aytm surveys, you can use logic to create rules to tell the platform how and when to show questions or answers to respondents. In this course, we'll discuss the basics of aytm Logic, providing you with simple tools to streamline future surveys.
FREE
23 min
Group logic and smart loops
Learn how to use Group Logic and Smart Loops to streamline survey programming.
FREE
23 min
Advanced aytm logic
Learn how to utilize Glue, Exclusive, Sort, Show First/Last, Punch, Arrays, and Scoring logic.
FREE
35 min
Results page
This module will walk you through how to analyze your results and navigate the Results page.
FREE
40 min
Survey analysis
Data can be overwhelming, especially if you’re not used to doing your own analysis. It can help to formulate a plan for how you’re going to analyze your data before you start to evaluate your results. Let's take a look at some strategies around survey analysis.
FREE
15 min
Advanced survey analysis
Go beyond basic analysis with advanced tools like Crosstab Analysis, Virtual Questions, Data Weighting, and more!
FREE
35 min