Survey sample and screening design

While writing a good survey is critical to a successful research study, it is equally important that your survey reaches the right audience. Audience selection can be broken down into two key components: sample source and qualification screening. This course examines each of those components in detail. 

By the end of this training, you will be able to:

• Describe the usefulness of an overquota on a survey
• Identify the downside of the complexity of quotas
• Define sample source, screening question, incidence rate, and feasibility