Target market page

Target market page

The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.

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About this course

You've received budget approval to conduct a study, spent hours programming a survey, and have anxiously awaited results—only to find that half of your data is irrelevant because the respondents weren't from the right audience!

When conducting market research, finding the appropriate audience is incredibly important—and can, at times, be incredibly difficult! The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.

So let's start there. Let's review aytm's Target Market page in detail.

By the end of this training, you will be able to:

  • Describe the difference between a list survey and a panel survey
  • Recognize the parts of the Target Market page
  • Learn how to set up basic order information
  • Define GDPR Compliance and how it impacts your survey
  • Learn to build proper screening criteria and set up audience quotas
  • Decode the Complexity Meter symbols ‘N,’ ‘LOI,’ and ‘IR’

About this course

You've received budget approval to conduct a study, spent hours programming a survey, and have anxiously awaited results—only to find that half of your data is irrelevant because the respondents weren't from the right audience!

When conducting market research, finding the appropriate audience is incredibly important—and can, at times, be incredibly difficult! The tools available on aytm's Target Market page help you quickly and easily zero-in on the people most relevant to your study.

So let's start there. Let's review aytm's Target Market page in detail.

By the end of this training, you will be able to:

  • Describe the difference between a list survey and a panel survey
  • Recognize the parts of the Target Market page
  • Learn how to set up basic order information
  • Define GDPR Compliance and how it impacts your survey
  • Learn to build proper screening criteria and set up audience quotas
  • Decode the Complexity Meter symbols ‘N,’ ‘LOI,’ and ‘IR’