Find your audience
Learn how to access high-quality, targeted respondents in minutes. Discover how our predictive engine gives you transparency and the precision to find the right participants for your needs.
Welcome to aytm Core Platform Certification. You will begin with module one, Find your audience, featuring the Sample Engine. This module will provide you the opportunity to practice and master key aspects of the platform including survey types (and their respective panels), real-time pricing, precise targeting, and quota balancing, along with an overview of your user dashboard.
This module will prepare you for the assessment to earn your aytm Core Platform Certification & badge. You do not have to complete this module in order to take the assessment, however, you only get 3 attempts per year, so please be sure you are prepared before moving on to the assessment.
Goals:
- Identify features in the aytm dashboard
- Differentiate between Panel & List surveys
- Define GDPR compliance, House Tags, and prequals
- Compare & Contrast quota groups from quota balancing
- Construct a Target Market page