Shelf test
With aytm’s agile Shelf Test, brands will have real-time automated insights into the impact of shelf placement and packaging concepts, and a thorough understanding of the shopping journey.
aytm’s Shelf Test allows you to customize and mimic a shopping trip for consumers, resembling the experience inside actual stores such as Walmart, Target, Lowe’s, and more. Shelf Test allows each respondent to take products from the shelf and look at them in detail, add products to a shopping cart, or put them back on the shelf. These actions are recorded for analysis to inform new product testing, price testing, or optimal shelf placement.