Marketer's jumpstart guide to surveys
Aimed to help non-market researchers get familiar with the fundamentals of market research, we hope this guide will help those who are newer to the research sphere.
Consumer and customer insights are a marketer’s best friend. Whether they’re helping you discover your customers’ preferences or identifying new opportunities, getting to know your target market is invaluable to your marketing efforts.
That said, research can be daunting. And while you have a wide range of skills, building, deploying, and analyzing survey results at the drop of a hat may not be in your repertoire. But the driving need to better connect with your target audience only grows—and you
need to validate your decisions to stakeholders.
You may feel stuck between a rock and a hard place. Don’t worry; we’re here to get you out. We’ve compiled decades of quantitative market research into this guide—so you can find everything you need to tackle your next survey research project confidently.