Van Konan price optimization
Our Van Konan takes the traditional Van Westendorp price model to the next level, allowing add-ons for Max Revenue, Max Sales Frequency, and Max Profit calculations.
aytm’s unique price optimization model, or POM, is known as Van Konan, named after our data scientist Ivan Konanykhin, who helped develop the model. It's an efficient way to get clarity on vital business questions, handling a wide range of business models from consumer packaged goods to SAS businesses and service companies.