What every marketer should know
Discussion about the role of market research in driving marketing campaigns. (Recorded February 28, 2023)
In this course, we hear from two industry leaders (Lisa Kudukis, VP of Marketing & Innovation at Dunn-Edwards, and Jeannie Hannigan, Brand Manager at Little Leaf Farms) as they discuss the role of market research in driving marketing campaigns. Whether you're a seasoned pro or just starting out, you'll leave with a refreshed perspective on how to conduct research that actually drives results. Say “goodbye” to guesswork and “hello” to informed decisions.