Xpert: Implicit influence test
The solution strives to answer this question using two fundamental attitudes that are inherently related to purchase intent: an explicit attitude of if the product is appealing, and an implicit approach motivation triggered by reviewing product materials.
Welcome to the aytm Xpert: Implicit influence test solution course!
The value of this Xpert Solution is for researchers who are curious if implicit attitudes are the primary drivers of purchase intent, over explicit attitudes. The solution strives to answer this question using two fundamental attitudes that are inherently related to purchase intent: an explicit attitude of if the product is appealing, and an implicit approach motivation triggered by reviewing product materials.
Throughout this course, we will go into detail about what we aim to measure, how we measure it, and how it can inform your research.