Xpert Naming & Logo
The survey solution to discovering the best name or logo for your product, offering, or business. This course will equip you with the skills to set up surveys, review effective questions, analyze results, and make informed naming and branding decisions using these powerful tools.
This course is designed to equip participants with the skills and knowledge necessary to effectively utilize Xpert Naming and Xpert Logo, two powerful survey solutions offered by aytm. Xpert Naming enables users to test and evaluate potential names for new products, services, or businesses, ensuring they are free from hidden meanings or misinterpretations. Xpert Logo, on the other hand, helps users find the perfect logo or package to match their chosen product or company name.
The course will cover the entire process, from setup to survey creation and result interpretation, ensuring that participants can harness the full potential of these tools.
By the end of this course you will be able to:
- Explain the core concepts of Xpert naming and Xpert Logo solutions
- Effectively configure the survey settings, including inputting name ideas, defining word impressions, and selecting test attributes
- Understand and choose the appropriate target market settings to align with survey goals
- Interpret survey results, including preferred names, name influence on purchase likelihood, and overall perceptions
- Make informed decisions regarding product, service, or company naming and branding based on survey data