Advanced survey analysis

Max, Enterprise, and EDU users have access to even more advanced analyses in our platform through the Data Lab, Data Weighting, and Crosstab Analysis menu options. These various features allow researchers to compare segments of their data without asking redundant questions, or create new variables that can be used in analyses.

By the end of this course, you will be able to:

• Conduct Significance Testing with Crosstabs and Correlation Finder
• Utilize Virtual Questions to gain deeper insights without taxing respondents
• Compare performance of concepts through Concept Lab
• Add executive summaries and other contextual data with Storytelling Notes
• Weight data to more accurately reflect the target population.