Survey programming

Survey programming determines how questions are presented, how logic is routed, and how screening is controlled. Thoughtful survey programming sets the stage for meeting your research needs, accounting for the respondents' experience, and garnering insights that align with your data analysis plan. Review some practical approaches to programming that can meet these needs. 

By the end of this training, you will be able to:

• Identify which considerations need to be prioritized in survey programming
• Explain how different question types enhance engagement
• Format answer options to call out differences to the respondents
• Build a survey for the best data analysis
• Explain the strengths and weaknesses of using aytm Logic
• Test your survey